GE is launching a weeklong content extravaganza called #DRONEWEEK by using live-streaming app Periscope to show its breadth of its scientific and industrial capabilities. They’re using these fun and relevant technologies in order to help tell its story and give people a drone’s eye view of some of its less accessible facilities. The dronecast will be on @GeneralElectric, with simultaneous interviews and commentary happening on @GEDronePilot to encourage real-time engagement from the audience. GE hopes to make this an annual event if they can scale it, as well as create some beautiful content for its future foundation.
In GE’s case, they’re giving the audience visibility of things they’re not normally able to see, but that has a big impact on their lives. For other brands, we can think about how to give consumers an inside-peek into what goes on inside the company and their manufacturing process by using relevant and engaging technology. We know that trust is critical in establishing long-lasting customer relationships, so experiments like this help to scale authentic communication.