Within 15 years, we will be able to taste and smell movies while we watch them, according to Charles Spence, an academic at Oxford University. Collaborating with blu eCigs, a competitor of BAT\u2019s Vype e-cigarettes, Professor Spence created a \u2018sensory cinema\u2019 experiment in north London; some were vapours inhaled through e-cigarettes, while others were food and drink that the audience were prompted to consume at certain moments.<\/p>\n

Multi-sensory experiences are a big trend and can make the brand experience more effective and memorable for the consumer. Research shows that sensory stimuli such as flavours, aromas and physical sensations can have a direct emotional response to what we see. With emotion being the most important aspect of the customer experience, let\u2019s think about how multi-sensory experiences could work for our brands!<\/p>\n","protected":false},"excerpt":{"rendered":"

Within 15 years, we will be able to taste and smell movies while we watch them, according to Charles Spence, an academic at Oxford University. Collaborating with blu eCigs, a competitor of BAT\u2019s Vype e-cigarettes, Professor Spence created a \u2018sensory cinema\u2019 experiment in north London; some were vapours inhaled through e-cigarettes, while others were food and drink that the audience were prompted to consume at certain moments. Multi-sensory experiences are a big trend and can make the brand experience more…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts\/4997"}],"collection":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/comments?post=4997"}],"version-history":[{"count":1,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts\/4997\/revisions"}],"predecessor-version":[{"id":4998,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts\/4997\/revisions\/4998"}],"wp:attachment":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/media?parent=4997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/categories?post=4997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/tags?post=4997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}