Coffee creamer. It\u2019s not really the most exciting product to talk about. All Nestl\u00e9 really knew when trying to promote their Coffee-Mate Natural Bliss, was that consumers only really cared about wanting something natural in it. So how did they try and grab consumers\u2019 attention in a way that linked to their product benefit? Together with 360i, Nestl\u00e9 opened a one-day pop up caf\u00e9 called the Natural Bliss Caf\u00e9 as the foundation of its digitalcampaign. People who entered the caf\u00e9 on their morning coffee run were soon shocked to realise that many of the workers were paid actors and performers who were \u2018nude\u2019 \u2013 or rather, only covered in body paint.<\/p>\n

The content captured from this one-off event is now being pushed on the brand\u2019s digital channels, scaling its communication. Sometimes shock value is a good way to spark conversation about products that consumers aren\u2019t necessarily excited about. At least the caf\u00e9 gave away the coffee for free, which was more surprising to some of the local New Yorkers than the fact that the workers were nude!<\/p>\n","protected":false},"excerpt":{"rendered":"

Coffee creamer. It\u2019s not really the most exciting product to talk about. All Nestl\u00e9 really knew when trying to promote their Coffee-Mate Natural Bliss, was that consumers only really cared about wanting something natural in it. So how did they try and grab consumers\u2019 attention in a way that linked to their product benefit? Together with 360i, Nestl\u00e9 opened a one-day pop up caf\u00e9 called the Natural Bliss Caf\u00e9 as the foundation of its digitalcampaign. People who entered the caf\u00e9…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts\/4911"}],"collection":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/comments?post=4911"}],"version-history":[{"count":1,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts\/4911\/revisions"}],"predecessor-version":[{"id":4912,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/posts\/4911\/revisions\/4912"}],"wp:attachment":[{"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/media?parent=4911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/categories?post=4911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsicumtech.in\/wp-json\/wp\/v2\/tags?post=4911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}