Delivering immersive user experiences across the digital realm.

Boro Plus

Brief: Boroplus was looking at a mix of online & offline campaign to promote the brand across the female students studying in colleges all over India and was looking for innovative solutions.

Delivery: Capsicum suggested to go with a Photo contest. A special app for users (targeting college girls) where users can register and upload a beautiful pic of themselves. The best 10 users will then be selected and voted by their friends and other users on facebook, finally crowning one Miss Beautiful. We made this app with some beautiful creatives ,specially designed keeping in mind the mindset of women. In this app, once the user clicks on the register button, her profile data gets pre-populated and the user just needs to click on the submit button

Technology used: PHP, jQuery, Facebook API

URL: http://www.facebook.com/BoroplusHealthySkin/app_218654598221592

Digital Marketing Solutions boro 1

Digital Marketing Solutions boro 2

Digital Marketing Solutions boro 4

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Why Capsicum?

We've always been greeted with "Oh nice name, but why Capsicum?" So here's the story:

When we started, we found most of the stuff on the internet like Onions. Visually unpleasant, bad copy, horribly executed and it made the users cry. That's where we come in. When you add Capsicum to the recipe, it neutralizes the impact of Sulfuric acid and won't make you cry.

Got it? We'll make sure neither your client nor you cry after working with us. :-)