GE Launches DRONEWEEK – Five-Day Live-Streaming Content Bonanza

GE is launching a weeklong content extravaganza called #DRONEWEEK by using live-streaming app Periscope to show its breadth of its scientific and industrial capabilities. They’re using these fun and relevant technologies in order to help tell its story and give people a drone’s eye view of some of its less accessible facilities. The dronecast will be on @GeneralElectric, with simultaneous interviews and commentary happening on @GEDronePilot to encourage real-time engagement from the audience. GE hopes to make this an annual event if they can scale it, as well as create some beautiful content for its future foundation.

In GE’s case, they’re giving the audience visibility of things they’re not normally able to see, but that has a big impact on their lives. For other brands, we can think about how to give consumers an inside-peek into what goes on inside the company and their manufacturing process by using relevant and engaging technology. We know that trust is critical in establishing long-lasting customer relationships, so experiments like this help to scale authentic communication.

Highlights from Mobile World Congress Shanghai

Mobile World Congress Shanghai

The Mobile World Congress opened in Shanghai yesterday and one of the big themes is that mobile in Asia is driving innovation more than the West realises. Speakers pointed to the mobile-first tendency in Asian countries with both developed and emerging markets in the region skipping desktop connectivity in favour of mobile.

Among some of the highlights, Thinfilm revealed their ‘Smart Wine Bottle’ which features a printable electronic tab aimed to curb counterfeit wines. An interesting piece of technology for the alcohol industry, and also for BAT looking to fight the rise of counterfeit products sold, especially in markets where Plain Packaging is having a large impact on this issue.

Huawei ran a friendly mini-golf competition using clubs with a smart attachment that gives you the stats on your swing. We see how smart technologies are expanding to the clothes we wear, the equipment we use, all in line with the trend of consumers desire for ‘the optimised self’.