We've always been greeted with "Oh nice name, but why Capsicum?" So here's the story:
When we started, we found most of the stuff on the internet like Onions. Visually unpleasant, bad copy, horribly executed and it made the users cry. That's where we come in. When you add Capsicum to the recipe, it neutralizes the impact of Sulfuric acid and won't make you cry.
Got it? We'll make sure neither your client nor you cry after working with us. :-)